AWE_eNews2017_Oct_eDM_OP

Celebrating Our Prestigious
EN Award

AWE has been crowned as “Best International Venue” at the prestigious EN Awards. It marks the first time that a Hong Kong venue has won this major global award. Following this momentous milestone, AWE is inviting stakeholders, key opinion leaders and rising athlete to share and publicise the many successful and encouraging stories that are helping to put Hong Kong at the forefront of the world stage. Together, let’s “Make Hong Kong Shine”!

TV Coverage
From late August to early September, a three-week campaign on TVB iNews invited a number of high-profile individuals to share how AWE is connected to their success. Guests included Chris Brown, Director of Closerstill Media, who nominated AWE for the EN Awards; Yiu Si-wing, the Legislative Councillor of Tourism Constituency; Dr. Eddy Li SH, President of The Chinese Manufacturers’ Association of Hong Kong; Dr. Allan Zeman, Chairman of the Lan Kwai Fong Group; and Edgar Cheung Ka-long, the first HKSAR gold medal winner in an international fencing competition and a prominent competitor at Hong Kong’s debut Asian Fencing Championships held at AWE.

Video 1 Video 2

Special Feature in Hong Kong Economic Journal
During celebrations for the 20th anniversary of the establishment of the HKSAR, AWE’s win as “Best International Venue” was featured in Hong Kong Economic Journal, complemented with congratulatory messages from the Government, industry associations, academic institutions, event organisers, Lantau-based enterprises and business partners. The article showcased AWE’s many future opportunities as well as its strong track record. Inspirational stories from other local talents were also included, with full-page supplements across five issues saluting the people and organisations who are helping to “Make Hong Kong Shine”.

Issue 1_Best International Venue

Issue 2_Best Convention Venue

Issue 3_Hub of EXPOtainment

Issue 4_Future Opportunities

Issue 5_Innovation and Collaboration

Online Campaign
Key opinion leaders and other talents interviewed for the TV campaign also shared their in-depth views on AWE and its strong growth potential in a series of online videos. These informative videos attracted much positive feedback on social media, including Facebook, Weibo and LinkedIn, with many likes and shares helping to spread the message to business contacts and young fans alike. Highlights of the best-liked video were also posted on Apple Daily and Oriental Daily’s online news portal to keep the general public abreast of AWE’s outstanding performance.

Thematic Ad
In keeping with other local award-winning talents, AWE dedicates its success to Hong Kong. To communicate this important message, we launched a thematic print ad featuring Hong Kong fencing star Edgar Cheung Ka-long and multi-award-winning design consultant Andy Tong in mass newspaper titles. These eye-catching ads were designed to recognise Hong Kong’s home-grown up-and-coming talents who share AWE’s vision of achieving excellence despite all challenges.

Team Celebration
The collective efforts of the AWE team have been key to the venue winning both the EN Award and many other accolades. To celebrate these remarkable successes, the whole AWE team recently came together for a company-wide gathering. This joyful occasion was also a great opportunity to discuss the many exciting challenges that lie ahead. In addition to continuing to showcase Hong Kong’s MICE capabilities by establishing stronger alliances across industries, AWE is committed to maximising the huge opportunities created by Lantau’s Aero-bridgehead Economy Zone, and the Guangdong-Hong Kong-Macao Bay Area Development.

Eco Expo Asia
26-29 October 2017

Now established as a prominent event for Asia’s green industry, Eco Expo Asia provides a reputable platform for global industry players to showcase their cutting-edge environmental technology, solutions and products.

Embracing the theme “Innovative Solutions for Greener Cities”, this 12th edition will feature a wide range of categories, including Green Buildings and Energy Efficiency, Green Transportation, Waste Management and Recycling and Water Treatment and Quality Management. This year will also introduce a special Startup Zone to offer eco startups new opportunities to showcase their innovations and connect with potential buyers.

By inviting notable specialists and academics from around the world, the Eco Asia Conference aims to cover the most pertinent environmental protection issues in Asia while concurrent seminars on daily featured themes will keep participants abreast of the latest industry developments.

Cosmoprof Asia
14-16 November 2017– AWE

The most powerful networking event for the beauty industry in Asia Pacific, Cosmoprof Asia returns in November adopting the "One Fair, Two Venues" concept. Last year was a record-breaking year for Cosmoprof Asia, with over 76,800 visitors from 129 countries and regions in attendance, an increase of 21% over 2015. A total of 2,698 exhibiting companies from 49 countries and regions, including 24 country and group pavilions, covered some 98,000 sqm of space at the two venues.

New for 2017 is the debut of Cosmopack Asia at AWE, which will focus on the entire cosmetics supply chain, including raw materials and ingredients, contract manufacturing and private labels, machinery, and primary and secondary packaging. A particular highlight of Cosmopack Asia will be the new “Ingredients & Lab Zone” dedicated to ingredients, fragrances, testing lab equipment and regulatory solutions.

The International EXPOtainment Venue of Choice

Sneaker Con 2017

ReFUEL Automotive Entertainment Festival

G-DRAGON 2017 WORLD TOUR ＜ACT III, M.O.T.T.E＞ IN HONG KONG
26 August 2017

Originated in the US, Sneaker Con made its debut show in Hong Kong at AWE. Known as “The Greatest Sneaker Show on Earth”, the event featured a vast range of highly-sought-after sneakers. Visitors were also able to take a peak at a wide collection of limited-edition sneakers and rare exhibits, and buy exclusive tailor-made items all under one roof.

Special features of the show at AWE included a “Sneaker Con Authenticated” station, where a team of experts were on hand to examine shoes and legitimise them for visitors, as well as a “Trading Pit” area where visitors could sell or trade items freely.

An epic highlight of the event was a spectacular line-up of sneaker heads and famous sneaker Youtubers from across the region, and the presence of ten-time NBA All-Star and two-time NBA Champion Ray Allen. Ray demonstrated his extraordinary skills and interacted with fans on-site, attracting extensive media coverage and live-broadcasts on local and regional social media.

Concurrent with the Sneaker Con, AWE was also the venue for the ReFUEL Automotive Entertainment Festival, and the G-DRAGON 2017 WORLD TOUR ＜ACT III, M.O.T.T.E＞ IN HONG KONG, all held at the venue on the same day.

The ReFUEL Automotive Entertainment Festival invited world-class racecar drivers from Mainland China, Hong Kong, Macau, Australia, Italy, Japan, Indonesia and Finland for drifting performances, and featured a large-scale car exhibition with a selection of high-end autos such as Mclaren P1, Hummer H1, Lamborghini, Porsche and GTR. By utilising AWE’s adjacent indoor and outdoor areas, the event’s thrilling programme offered spectators an exhilarating track-side experience and the exclusive opportunity to get up close to luxury motorcars.

To complete this day of non-stop excitement, the G-DRAGON 2017 WORLD TOUR concert provided yet another fun-filled extravaganza brimming with energy and style.

These three diverse events offered visitors a unique taste of fashion, sports, luxury and music all in one place—a truly one-of-a-kind experience that only AWE can offer!


	Hong Kong Jewellery & Gem Fair 13-17 September 2017 To mark the Fair’s 35th anniversary celebration, AWE warmly welcomed this year’s show with an array of special programmes, starting with a champagne toast and a jewellery birthday cake-cutting ceremony at the opening ceremony. As part of the week-long festivities, AWE also collaborated with the event organiser to arrange for goodies sponsored by GODIVA and Harbour City, available exclusively to visitors at AWE: visitors who shared news of the event on their social media received a free pack of GODIVA chocolates, a Tourist Privilege Booklet and a Jeremyville Cardholder. To keep the celebratory spirit in full flow, AWE offered a 35% discount on the buffet and set lunches at Arena Kitchen and Spotlight Bar to anyone turning 35 years old during the Fair period! Living up to its status as the world’s leading B2B jewellery event, the Fair at AWE brought together over 1,700 exhibitors from around the globe, showcasing a massive selection of loose diamonds, gemstones and pearls, reaffirming AWE’s status as Asia’s largest gem marketplace.

	Capital Magazine Interview Following AWE’s win as “Best International Venue” at the EN Awards, and “Outstanding Convention and Exhibition Centre” at the Capital Outstanding Enterprise Awards, Mr. Allen Ha, CEO of AWE, was interviewed to share the venue’s visionary concept of EXPOtainment, as well as explain its recently enhanced safety measures. During the interview, Mr. Ha also spoke about the venue’s sustainable growth, including its alliances with neighbouring cross-border venues and authorities to attract even more high-end business travellers to the region and capitalise on soon-to-be-completed infrastructural developments connecting North Lantau’s emerging Aero-bridgehead Economy Zone and the Guangdong-Hong Kong-Macao Bay Area. (Published in July 2017)

	Oriental Daily Online News The highly popular mobile news portal of Oriental Daily, on.cc, reported on the 35th anniversary of the Hong Kong Jewellery & Gem Fair by interviewing long-time exhibitors at AWE. The interviewees spoke about the excellent visitor profile at AWE, and how the experienced team has supported the event in a well-organised manner, making it a convenient and effective trading platform for reaching out to potential buyers. The strategic location of AWE, which is just a few minutes from Hong Kong International Airport, likewise helps to attract a large number of overseas buyers, making the Fair a vital aspect of their business development. (Published on 14 September 2017)

	Nature Fun x Happy Farm 2017 14-16 July 2017 AWE is dedicated to serving and supporting the local community. It recently collaborated with the organiser of the Nature Fun x Happy Farm to invite hundreds of underprivileged families in Tung Chung to join this signature event. In addition to the ever-popular baby goats, hamsters, rabbits and jelly fish, new animal friends at this year’s event included giant turtles, chameleons, and colourful beetles, all of which provided endless fascination for children. As a close partner of our fellow Lantau organisations, AWE also sponsored the Blindfold Cable Car Experience organised by Ngong Ping 360 on 23 September 2017. This unique event enabled participants to experience Lantau Island’s splendour via every sense except sight. All proceeds from the sale of tickets were donated to the event beneficiary Orbis, helping to support the blind and visually impaired.