A dazzling showcase of Chinese calligraphy, painting, Thangka, modern art, photography, installation art, and much more, this cultural extravaganza also includes conferences, performances, and competitions. An event highlight is the Art Valley Club's interactive exhibit featuring VR Art, which merges art with technology by embedding a digital tag in a physical painting. By scanning the tag with a smartphone, attendees can view an animated version of the artwork on their device, offering a unique fusion of traditional art and digital innovation.

The highly anticipated 5th Children's Book Fair & Super Parents & Kids Expo will be held at AWE from 17 - 19 May 2024. The scale of this year’s event surpasses all previous records, spanning three exhibition halls and featuring over 700 booths tailored to families with children aged 0-12. Parents and children alike are sure to be amazed by the dazzling variety of products and services, including children's books, educational materials, shopping, and activities. It’s the ultimate one-stop destination for families seeking entertainment and shopping under one roof!

The 2^nd Greater Bay Area ESG & Sustainability Exhibition is set to be the optimal business networking platform for all suppliers and vendors committed to a sustainable future. It offers an opportunity to showcase their ESG projects, sustainable products, and solutions that contribute to a better future. The exhibition also aims to educate younger generations on the significance of making joint efforts for our future.

Held outside the USA for the first time ever, the pop culture event ComplexCon landed at AWE from 22-24 March. The event attracted over 30,000 local and international visitors eager to dive into this culturally rich experience.
 
The three-day extravaganza featured a comprehensive line-up, including nightly Complex LIVE! concerts with top-tier global hip-hop artists, the Complex Marketplace, ComplexCon(versations), Pigeons & Planes Stage, immersive art installations, as well as the Complex Food Festival. In total, more than 200 trend-setting brands, artists, and creators came together under one roof at AWE to offer an array of trendy products and one-of-a-kind experiences.

Founded in Los Angeles, USA, in 2012, KCON has since developed into an annual tournament with various stops across four continents. For its 2024 edition, the event relocated its Asian leg from Bangkok, coming to Hong Kong for the first time and making a resounding debut at AWE. This landmark occasion featured a spectacular show full of global trends, all presented within the context of the world's largest K-POP festival.Popular fan-centric activities included the KCON STAGE showcasing intimate artist performances and talk shows, DANCE ALL DAY for K-POP dance enthusiasts, and the KPOP ZONE hosting fan art contests and club booths. An irresistible FOOD ZONE likewise provided a taste of Korean cuisine, while the LIFESTYLE ZONE offered fascinating insights into Korean culture. In addition to attracting 45,000 fans to AWE, this mega event extended its reach to over 3.6 million viewers across 165 regions via a digital platform.
 
To offer a unique fusion of Korean and local culture, AWE also opened an AWE Pop-up Café within the exhibition hall, offering a complimentary Korean and local snack combo such as a Korean fish cake paired with a refreshing iced pineapple drink. This delicious freebie was available to all guests who downloaded the AWE app and signed up for membership.

Building on the success of its product categorisation arrangement, Global Sources further elevated this year’s event by diversifying its exhibition line-up and enlarging the scope of its displays. The three distinct showcase phases encompassed a diverse array of sectors, enhancing opportunities for cross-industry networking to match the accelerating pace of international sourcing.
 
This flagship event kicked off with the Consumer Electronics Show and Electronic Components Show, followed by the Mobile Electronics Show, Smart Home, Security & Appliances Show, Lifestyle Show, and Home & Kitchen Show. Finally, the event concluded with the Sports & Outdoor Show, and Fashion Show. The tripartite exhibition brought together over 5,000 high-quality suppliers from Mainland China, India, Vietnam, Hong Kong, and Taiwan in 9,000 booths, attracting more than 100,000 professional buyers from around the globe and offering an unparalleled one-stop sourcing platform.

AWE was honoured to receive the “Hong Kong ESG Awards” from the Chinese Manufacturers' Association of Hong Kong and the "ESG Green Development & Carbon Neutrality Award 2023" from AM730. The award was given in recognition of our commitment to constant innovation and our efforts to minimise our environmental footprint. Our strategy to promote waste reduction and environmental protection not only addresses the venue’s everyday operations, but also covers our venue partners and visitors. In addition to upgrading our facilities, we’ve invested in innovative new technologies, and implemented initiatives like waste sorting, energy efficiency, and sustainable transportation. We likewise engage in Corporate Social Responsibility programmes through charitable activities and food donations. Together with our partners and clients, we’re proud to be creating a greener and more sustainable exhibition environment!

Here at AWE, we’re committed to demonstrating our commitment to both the community and social responsibility by hosting a diverse array of impactful events and collaborations. In alignment with our business values, we support and lead various initiatives contributing to social welfare, cultural exchange, and local community empowerment, all of which affirm our dedication to creating a significant social impact beyond our day-to-day business operations.
 
During the Christmas period, AWE partnered with OIWA to host a Career and Facilities Orientation Day aimed at helping caregivers on Lantau Island return to the workforce. The event attracted 100 participants and offered insights into AWE's operations and environmental technologies. To honour our dedicated volunteers, AWE also hosted an Outstanding Volunteer Award Ceremony, which gave away free concert tickets as a token of appreciation. To further promote community harmony and foster the holiday spirit, AWE provided a festive meal and distributed 1,000 “Chill 11” event tickets to local families in Tung Chung.
 
To start 2024 on the right note, a team from AWE participated in the Hong Kong Community Chest's 55th Anniversary Walk for Millions on 7 January, contributing to the turnout of over 10,000 participants. For the first time, this charity walk featured a 6-kilometre route across the Hong Kong-Zhuhai-Macao Bridge, offering unparalleled scenic views.
 
We further extended our community engagement into the Easter holidays by inviting local youths and families to experience KCON Hong Kong 2024. This well-received gesture allowed local community members to immerse themselves in Korean culture, enjoy star-studded performances, and treat themselves to a special meal curated by AWE’s acclaimed chefs.
 
The whole team at AWE looks forward to building on these successes as we continue fostering social growth and inclusivity!

AWE recently forged a new strategic partnership with the Bangkok International Trade and Exhibition Centre (BITEC). This momentous milestone was marked by a high-profile MOU signing ceremony at AWE, creating a world of exciting new possibilities for collaboration between the dynamic cities of Hong Kong and Bangkok. Both venues share an unwavering dedication to driving growth and cementing their positions as industry leaders in the MICE sector. This new collaboration will drive innovation in cross-marketing and encourage event organisers to expand their reach by rotating exhibitions across these two diverse and iconic cities.